This is the usual question that arises when you need the services of a real estate advisor in Islamabad to make the sale of a home or commercial premises. Selling a property involves starting a process that requires a lot of time, carrying out procedures, resolving legal issues, and managing paperwork.
To simplify the operation and secure the sale, many people opt for the comfort and peace of mind of having the help of a good real estate advisor. In Islamabad, many professionals are dedicated to the sale of properties, but not all of them are the same, and not all of them are real estate advisors.
What is a Real Estate Advisor?
A real estate advisor is a professional who provides advisory services and is in charge of brokering the purchase and sale of properties. The real estate advisor is in charge of guiding the seller from start to finish in the transaction on the procedures, costs, and selection of the best buyers. In addition, it is responsible for supervising the marketing, dissemination, and promotion of a home, showing it to interested parties, and negotiating the price with the buyer. He is also supposed to be in charge of the bureaucratic tasks: legal documentation of the property, earnest money contract, managing the signature at the notary’s office, and searching for financing.
The real estate advisor in the development of his work must be able to satisfy the needs of the buyer and the seller to ensure the success of the transaction. This requires knowing how to listen actively and resolve all the doubts of both buyers and sellers to advise them in making their decisions. It is very common to confuse the figure of the real estate advisor with that of the real estate agent and it is important to know that they are different roles. The real estate agent is more focused on the commercial part, showing the property to interested parties to get a buyer and closing the sale.
On the other hand, the real estate advisor not only focuses on the sale but is also in charge of accompanying and advising the client throughout the sale process. This requires the real estate advisor to be constantly updating their knowledge to be up to date in the real estate market.
Tips for choosing a good real estate agent in Islamabad
Choosing a good real estate advisor is key to ensuring that the sale is a success, it is important not to make mistakes and to take into account certain criteria.
Confidence
The first thing to consider when choosing a real estate advisor is to evaluate the trust they can generate and transmit. Selling a home has a high emotional component and this requires having an honest real estate advisor by your side who can be trusted. Trust plays a key role in the sale of a property, we are talking about passing on an important patrimony. The real estate advisor is not a simple intermediary, he is a professional who protects the interests of the seller and provides security in the operation.
References
Before having an interview with the real estate advisor, it is important to know the references of former clients. You can also check Google reviews and opinions from other clients on the internet or even consult the website of the real estate agent if they have one. In the interview, you have to ask him all the questions to assess aspects such as his ethics, his commitment, and the knowledge he has of the real estate market in Islamabad. The perception of the real estate advisor at the first contact is crucial to deciding if he or she is the ideal person to defend our interests. You have to look at how they communicate, their ability to listen, their authenticity and confidence, and even their image and formality.
Professionalism, training, and experience
A good real estate agent should meet these three important characteristics. The best way to close a sale is to have a well-prepared professional who has sober knowledge of the market. Selling a home requires great negotiation skills, a lot of patience, and proven experience. Experience is a must to make the right decisions at the right time from a business strategy point of view. In addition, the real estate advisor must have constant multidisciplinary training that covers legal, tax, commercial, advertising, and marketing aspects. The real estate market is changing and professionals who do not update their knowledge become obsolete.
Method of work
It is important to know the system used by the real estate advisor to sell a home in the shortest time and at the best possible price.
In this sense, it is especially important to know the profile of customers you usually deal with and if you have a portfolio of potential buyers.
It is also convenient to know the type of properties you are used to managing, it is not the same as selling an apartment as a villa.
You need to know if you use a property sales promotion plan and how you qualify buyers to avoid wasting time with “real estate tourists”.
A good real estate advisor uses technological tools to provide high-quality service and optimize the sales process as much as possible.
Another important aspect to consider is whether the service provided by the real estate advisor to the sellers is comprehensive throughout the entire process.
A good real estate advisor accompanies the seller at all times and is always present, even when the property appraisal is done.
Inform the seller frequently
The selling owner needs to be informed to know how the sale of their home is evolving. For this reason, the real estate advisor should regularly update the seller on the outcome of the viewings and other important aspects of concern. Even if there are no viewings and no offers received, the real estate agent should keep in touch with the seller to let them know. A very common complaint from consumers regarding real estate advisors is the lack of regular and adequate communication. A good professional always returns calls and responds to emails within a short period.
Professional Fees
Before signing the contract for the assignment of the sale, it is necessary to know what its fees are and the form of payment, these must be by the service that the real estate advisor provides. It is necessary to evaluate whether the real estate advisor brings with his knowledge and experience an indisputable value to the property. Decreasing sales times and increasing the market value perceived by buyers are well worth paying reasonable fees. It should be noted that some advisors charge fees to the seller and the buyer.
These professionals are not ideal to represent the selling party as they have dual interests. The real estate agent should be required to be transparent on this issue to know the actual price at which the property is sold. So that there are no doubts and to avoid this bad practice, it is best to ask the real estate agent to guarantee in writing that buyers will not be charged.
Choosing a real estate agent because they have the lowest fees usually means that there is not enough investment or dedication for the sale of the home.
Marketing Plan
This useful tool is a must to sell a property on all possible channels and reach the largest number of buyers. A good real estate advisor designs a personalized marketing plan detailing the advantages and attractions of the property you intend to sell. The goal is for the property to stand out in the market and capture the attention of the “target” of the buyer, this requires previous work before putting it up for sale. The marketing plan should bring together all the strategies and techniques that are going to be used to spread and advertise the property in the market.
For example, techniques such as home staging that help improve the perception of what is being sold or 360º videos to take a virtual tour. The photo report must have a quality image to stand out from the competition and the ad texts must be persuasive using real estate copywriting. Undoubtedly, the internet is a powerful ally to spread the sale of property, but not everything goes.
You need to know how to use real estate portals and social networks to communicate effectively and capture the attention of the best buyers. Hiring a real estate advisor who is supported by a good marketing plan is crucial for the seller to achieve their goals.
Economic valuation of the property
A good real estate advisor issues a detailed report with the economic valuation of the property by performing a comparative market analysis. This is quite an important task as it serves to define the starting price of the property on the market. Be wary of the real estate advisor who seeks to make the seller happy by giving him an off-market price to increase his portfolio of properties. The valuation of the property must be carried out ethically, using verified market data and objective sources that argue the price.
Characteristics of a good real estate agent in Islamabad
It is important to make sure that the person with whom we are going to place our trust meets certain requirements and qualities.
Good communication
This skill is critical to ensuring the success of the property sale. The information conveyed by the real estate agent must flow with the selling and buying parties. A good professional must know how to listen, understand, and put themselves in the shoes of the seller and the buyer to offer the best service. The ability to communicate and listen actively are essential to be a good negotiator. The real estate advisor who knows how to understand the needs of the seller and buyer is capable of carrying out any type of transaction satisfactorily.
Professional Ethics
A real estate advisor must be honest and prioritize their client’s needs and interests before their own. Your conduct must be governed by integrity, rectitude, and honesty, and you must be transparent with your customers throughout the sales process.
Degree of commitment
A good real estate advisor has a positive and proactive attitude, carries out their work with dedication, and takes care of the details to the maximum. In addition to having a spirit of service and availability with his customers, he shows respect and consideration for people.
Personal Qualities
A good real estate advisor should be optimistic and have a passion for their work. The sale of a home can involve difficult times, so motivation and perseverance are key to closing the operation. Empathy is essential to understand the needs of the selling customer and thus help them find the best solution. Patience is essential to accompany and attend to the seller in any vicissitude that arises during the sales process.
The real estate advisor must be a responsible and organized person to manage all the tasks involved in the sale of a property and provide the best service. Another important trait is that the real estate advisor has humility, understood as a necessary strength to constantly learn and improve social relationships.
Conclusions
In Islamabad, the profession of real estate advisor is not regulated, so it is possible to find incompetent people who are not sufficiently trained. Choosing the ideal real estate advisor is not difficult, but you need to know how to identify the true professional you can fully trust. The choice of a good real estate advisor in Islamabad is decisive for the seller as their time, assets, and security are at stake.
